be the architect of your own success

Q: Hello, I think you have a great blog. I'm a newbie in the music industry and agree with your points on defining success for yourself and ways to improve as an artist.My situation has been that I'm a solo artist and the people that I've met along the way who offered help (people that have been around for years, a few famous) have done greater harm than good for me. Now it's the end of the year and I feel semi-jaded on how to approach the future with the wounds of my past. How do recommend treating the wounds for a newbie in the industry, so that past wounds don't become future phobias?

A: Well, first I think we have to acknowledge that we all have bad times. We've all had projects fail, or folks take advantage of our lack of experience, songs rejected, unsuccessful gigs.

But I think it crucial not to put the strings of your career or your artistic life in someone else's hands. It's very easy to listen to the propaganda of those who promise (I'll pitch your music, just pay me for a demo) to help you make the 'big time'.

Since it's New Year's in a couple of weeks, why not sit down and map out your own plan. Be the architect of your own life. Figure out objectively where you are now and where you'd like to be. What are your strengths? What do you need to work on?

Can't figure that out? Resource: "The Artist's Way" - it's a work book, do the work, you will find answers you didn't expect.

Define: what does success mean to you? Money, gigs, album, playing out there, what? Get really specific. Give yourself achieveable, measurable goals. Look at your artistic and creative wishes and think about how they could come true. Then set yourself daily, weekly and/or monthly routines that are going to move you towards your goal.

For example.... if one goal is to play out more in 2007... then set some steps up:

- write a killer press kit (resource: Bob Baker, www.thebuzzfactor.com)

- get a pro photo done (...check with hairdresser, who mentioned her friend the award winning photographer)

- organize your killer press kit into a EPK (electronic press kit) - this could be updating your web site with the new info & photo & a couple of strong demos

- record a couple of songs for a demo to give to those you're trying to book with

- check out local live music venues that play your kind of music, make a list, and call each of them up

- don't forget to check out open mics & house concerts.... Resource: http://www.openmikes.org ; http://www.shenandoahmusic.com/usa-musician-house-concerts.htm

- if you'd rather not/don't have the skills to play solo, head out to some open mics / songwriting events and network, see if you can hook up with like-minded musicians

- check the (resource) Musician's Atlas & do on-line research to find out about venues & events in and around your area.

- don't forget to work on playing & singing, adding new repertoire, expanding your musical horizons!

Put a to-do list together and do it.


Remember that as a solo artist you are acting as your own booking manager, promoter, bookkeeper, etc. Include research into these areas as part of your plan. Know how to keep your own books (sign your own cheques), book your own gigs, send out your own press kits. Be proactive. Resource: Dan Kimpel's "Networking Strategies for the New Music Business"

In terms of your recovery from the wounds of the past... have a ceremony. Think about what you would like to let go off.... perhaps write it all down on paper, and then shred it.... let it go... it's yesterday. Start from today.

If you have a history of relationships that haven't worked for you, perhaps it's time to look at how you are, what you think, and how you react... that brings these people into your life. I'm not saying blame yourself for their wounding of you.... but I'm saying it's time to grow beyond your programming.

I recommend taking time every single day to spend with yourself, alone. Turn off the cell, the radio, the tv, and be quiet with yourself. Write (as per Julia Cameron), morning pages everyday. And/or, go for a walk every morning. It's crucial you start to hear your own voice, and you can't do that when you are living according to someone else's rules.

You have the strength, skills & resolve to step forward. You don't have to do it all right now. But take a baby step everyday. That's what I do.

Let me know how it goes :)

Getting that 'break' - is it possible?

Q: Do you believe that one day you will get the break that you've been looking for all this time? Explain why or why not. Sometimes it feels like we get told that we don't have a decent shot in this buisness/industry. How do we skip all that negative thinking and find a more intelligent way to get our material noticed?

A: There's no one way to make it in the music industry. We all have different skills, and some may perform and some may not. We all have different goals and aspirations, and a 'break' to one of us may mean nothing to someone else.

You need to define success for yourself - and I don't think it's a 'negative' to be honest when you are making this choice. You need to decide what 'success' means to you today and then make a plan & set goals to lead you towards that goal - and part of that is assessing where you currently are.

Perhaps some of what you read as 'negative' is information being imparted to you so you can assess your current skill level against that of the pros. I don't think that's a negative either. If I clearly know where I want to go, and where I am on that path, then I've got a much better chance of actually reaching my destination.

Once you have clearly defined what success means to you, then the steps that will lead you there will become clearer. You don't have have only one musical goal, either.

I think it is crucial to recognize that once you have that "thoroughly tweaked music" your job is only 50% done. You now have to become the marketer for your music. You have to understand the industry, how to network, speak the language… be determined but don't turn people off.… make friends, not use people.

Some of the goals I've set for myself are....

perform live more often
- improve guitar playing/take lessons
- take more harmonica lessons
- get some help on the mandolin
- think about maybe learning to play bass

make better demos, cut out the middle man
- place more music in film/tv in 2007
- buy a faster stand alone system, more ram
- buy an orchestra program
- work hard to understand how to produce at a higher level

market my music effectively
- learn more about networking & do it
- visit the music centers at least once a year
- stay up to date with blogs and newsletter

develop a Christmas & a new age album in 2007
- write the music, get it vetted
- slowly work on producing the music

write more commerically viable music
- work with experienced co-writers
- complete courses at SongU & Berkeley

IMO 'getting a decent shot' at the music industry doesn't happen overnight. It takes determination, songwriting chops, and people skills to get that first break. And those same skills are required to get your second break, and your third break.… etc.

Being a successful songwriter is just like becoming a successful artist… there's a big process of learning/developing/growing & networking that often isn't 'seen' once you become established. Establish your goals and work towards them systematically with passion & 'stick-to-it-ness'.
I'm a firm believer in the impossible. :)

cheers Vikki
www.vikkiflawith.com
www.myspace.com/vikkiflawith

Recommended reading:
"The Artist's Way" - Julia Cameron (it's a work book - do the work)
"6 Steps to Songwriting Success" - Jason Blume (ditto)

we are human....

I know it seems obvious, but I remembered today just how vunerable we are to nature.

It's a bit of a story.... we don't get much snow here in the southwestern most part of BC. We tend to get rain, and maybe a sprinkle of snow one or two afternoons in the winter months. It just doesn't get that cold. Well, last Sunday snow started to fall -- not the light dry snow you get up north, but huge flakes of wet snow... which, over the next few days, brought down trees & branches & power lines all over the city. The damp snow compacted into ice and the roads were really really slippery for days - even pro drivers had problems. Some folks were (and still are) without power for days. Some folks had fender benders and some worse. And a lot of people had falls - so many, that I was scared to step outside the house.

This morning, though, I heard my Mom had fallen - and thankfully not hurt herself too badly, but enough that she needed some day surgery to put her thumb back in place (ouch). I took the day off and spent it with her, at emergency, back to place, back to the hospital for the surgery. She's over at my sister's now, getting lots of TLC.

She's amazingly resilient, my Mom, the nurses couldn't keep up with her. They kept giving me instructions, and I kept saying. "you've told Mom this, right?" Cause my Mom, at 83, is fiercely independent and looks after herself. Even when we shared an apartment for a few years, she was the one that looked after me -- not the other way around.

Anyway, as I was waiting for her to come out of surgery, I could feel how worried I was. You forget sometimes just how vunerable the folks you love are. I've spent some time in hospitals over the past year, after my Dad's stroke, and this brought it all back. I'm not ready to face my life without them!!

It reminded me, too, that I need to look after myself better if I don't want folks sitting in a waiting room worrying about me... because I've been foolish enough to let my health go. Then we get busy and it's easier to pick up fast food or eat a bag of chips than it is to make a decent healthy meal - and take a walk.

Anyway, not to preach or anything... but that's what was going through my head sitting in the hospital waiting room....

keeping the musical fire alive

Someone asked on a songwriting board, what would happen if you got to the place with your music that you had to write great songs to deadlines... how would you keep your passion alive?

One of the ways I keep the fire burning is to play with other aspects of creativity. I think it's really important to "play".

I play at painting and writing and jewellery- making;

I play at finding small and joyful things in my life;

I teach because my students consistently teach me, awaken me, challenge me, inspire me;

I collaborate because my co-writer(s) take me places I never would have gone on my own;

I sing new songs written by the members of my trio, or by collaborators, so I'm challenged & excited to work on new things;

I love working on music, but sometimes it can be frustrating or feel overwhelming or mechanical. I find the element of play is really important to me. If I push to try to match the perceived expectations of others, I lose my joy. So I have to just allow that I am where I am, knowing what I know in this moment. I am still growing and learning... music (and life) is a process.

I've worked in theatre & opera, so I know what it feels like to rehearse like mad for a few short weeks, and then need to be "on" every second night in repertory or shows that go up 5 nights a week - plus a matinee on Sat.

You have to know your own needs & take good care of yourself, look for space & time to be alone, and get enough rest.

Most importantly? I believe in naps :)

home at last

Got home yesterday despite the near hurricane-force winds up here in the Pacific Northwest -- but instead of boarding a boat in Seattle to bring us directly to Victoria, we were bussed up to Canada, and the ferry to Vancouver Island - only to find it wasn't running either. We waited at the ferry terminal for 5 hours, and finally got on the first ferry that left at 3:45 pm. I was home at 6:30 - instead of 11 am as planned. I went to bed and slept for hours but I still feel tired.

The Road Rally was an awesome experience, and I met so many musicians, singers, and songwriters there, as well as talking person to person with John Braheny, Debra Russell, Michael Anderson, Pat Pattison, Susan Turner and many more. I really enjoyed my stop over in San Francisco too.

I'll be posting some of my notes from the Rally in a couple of days. Stay tuned!

Jason Blume

Hey - today I heard a very inspirational talk by Jason Blume (6 Steps to Songwriting Success; This Business of Songwriting). He basically said you gotta do these things to get where you want to go:

- be persistent and determined; when knocked down, dust yourself off and keep going

- be teachable, be willing to rewrite as many times as it takes

- success in music is not a straight line. It's not like, studying to be a doctor - you know if you do the work, you'll end up with your degree. Songwriters/artists have to do it all, cause we don't know which approach will work.

- we have to be good at creating opportunities (not wait for them to come along)

- network, connect, exchange CDs, emails, links - you don't know where the guy sitting next to you is going to be

- we're in a business where "good" is worthless. Only 'exceptional' will work, and you need to maintain that exceptional level, cause, if you do, and you keep putting it out there, eventually something will stick Be unique, special... blow them away.

- "luck" comes from working your butt off AND being prepared for the opportunity when it comes up. Are you doing everything you can do to get 'lucky'?

in LA for a week

Hey, just buzzed thru San Francisco (lovely city, great time - love Little Italy) and am now in LA for the big music conference (road rally) -- they had a record high here yesterday of 95C, today it went to 97C. Needless to say I didn't do much sightseeing, I laid on the bed with a cool compress on my eyes & the air conditioning on. However, it is much cooler this evening, so went out and explored a little, bought some lighter clothing & had a bite. Tomorrow the rally begins. Much to do in just 3.25 days. I have gone thru the schedule with a fine tooth comb to figure out what is most important for me to do. Hoping also to touch base with some other musicians I've been collabin' with over the past while.

I had planned to have 60 demos ready to pass out, but, because my studio engineer dropped the ball and I had to scramble to find other resources to produce at least 2 out of the 3 songs I'd expected him to complete... I didn't get the final song until the evening before I left. I sat up til 4 am burning CDs and then got up again early and started again. When you've got one old computer, and several songs to burn, each CD takes about 10 minutes. So, at about 5 an hour - you do the math... 12 hours to burn em.

Other than today, when it was so overwhelmingly hot, it's been a good trip so far.